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A Culture of Opportunity
McDonald’s has made more millionaires, and especially black and Hispanic millionaires, than any other economic entity, ever. -
Growth Potential
73.5% of worldwide top executives and mid-management started their careers as crew. -
Never Be Satisfied
McDonald’s nearly messianic determination to keep raising the bar is illustrated in the practice of “dumpster diving.” Store managers are encouraged to look through the garbage to see if they can find out which foods customers are throwing away. -
Building a Culture of Trust
In 1974, McDonald’s launched the first ombudsman program in the industry, where owners/operators as well as corporate employees could air complaints to an unbiased party without repercussions. -
Building Entrepreneurs
33% of franchisees and 63.6% of company restaurant managers started out as crew.
Take a Bite
Enjoy a free taste below with an excerpt from Chapter 3 of Everything I Know About Business I Learned at McDonald's.
"The quality of a leader is reflected in the standards they set for themselves." — Ray Kroc
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